India to Have Over 700 Million Smartphone Users by 2022: Counterpoint

More than a billion smartphones will be sold in India over the next 5 years, taking the number of users beyond the 700 million mark by 2022, Counterpoint Research reported today.

Mid-range smartphones (roughly Rs 14,000-Rs 29,000), volition grow xx per cent (year-on-yr) in 2018 and by almost 4 times during the next five years to brand information technology one of the nearly important smartphone segments in India, the market inquiry house added.

The sales book sweetness spot is moving from sub-$150 (nearly Rs 10,000) segment towards mid-tier as many features and capabilities common amongst flagship models, progressively diffuse through to these lower price bands, noted Counterpoint's white newspaper on "India Mid-Tier Smartphone Segment and opportunity for SoC players".

"Features such as full-screen displays, dual-cameras, biometric security and support for Artificial Intelligence (AI) are beginning to make in-roads to the mid-range. They will become widespread over the next few years," said Tarun Pathak, Acquaintance Director at Counterpoint Research.

Many of these advanced features volition be enabled and enhanced through the development of the underlying System-on-Chip (SoCs) and other components.

"These features will help OEMs to differentiate their offerings in the mid-tier segment at a time when overall smartphone innovation is perceived to have plateaued," Pathak added.

India is the 2d largest smartphone market in the world afterwards China. It has just surpassed 400 1000000 smartphone users.

Yet, this accounts for just 44 per cent of the potential full addressable marketplace for smartphones as the country is underpenetrated relative to many other markets.

"Part of this lack of development can be attributed to the poor relative development of data-capable mobile networks and high data pricing. Upstart operator, Reliance Jio, has catalysed a rapid shift toward 4G LTE, together with much more accessible data pricing," noted Research Director Neil Shah.

Looking at the competitive environment, the top five brands contributed to 92 percent share of the mid-tier segment in Bharat.

Samsung, Vivo, Apple, OPPO and Huawei were the leading brands in the first one-half of 2018.

"Yet, we expect competition to increment in the segment every bit more brands enter including Xiaomi, Asus, Nokia HMD and others," said the white paper.

The role of SoC players is critical to unlocking the potential of the mid-tier market segments.

If done successfully, we believe the mid-tier segments will grow almost four times in volume over the next five years in India. To enable this growth, cut-edge solutions such as Qualcomm's Snapdragon 710 are required on a broad scale.

"Qualcomm already has a strong presence in key brands in the mid-tier. The Snapdragon 710 can further strengthen Qualcomm'due south share within key brands in the mid-tier segments every bit information technology has in the $100-$200 lower-tier segment," the white paper added.

Source: https://beebom.com/india-700-million-smartphone-users-2022/

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